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JUTTA MÜLLER- DIRK BAYAS-LINKEM — ELMAR SCHWEDHELM methodological foundation of the VIA. They are drawn from Sociology of knowledge (Berger, Luckmann) from Grounded Theory (Strauss), from Hermeneutic Case Reconstruction, from Objective Hermeneutics (Oevermann), from Conversation Analysis (Sacks, Schegloff, Jefferson) and also from Symbolic Interactionism (Blumer). Grounded Theory Conversation (Strauss) Analysis (Sacks/Schlegloff, Symbolic Jefferson) Interactionism (Blumer) Hermeneutic Case Structural/Objective Reconstruction Hermeneutics (Fischer) (Oevermann) Figure 1. The background methodology of the VIA This is the base of the methodically controlled analysis of the complexity and multifacetedness of image and language. The methodology was significantly implemented at the University of Kassel, amongst others in the laboratory for Case Analysis by Wolfram Fischer’, as well as in various research contexts like in the dissertation of the authors* who applied it in differing contexts, differentiated and advanced. 3 W. Fischer, Rekonstruktive Videoanalyse. Wahrnehmungs- und interaktionstheoretische Grundlagen, Methoden, 2009, http://nbn-resolving.org/urn/resolver.pl?urn=urn:nbn:de:heb is:34-2009032326755, accessed 11 September 2015. 4 J. Miiller, Coaching: Biografie und Interaktion, Eine empirische Studie zum Coach in Ausbildung, Opladen, Barbara Budrich, 2006.; E. Schwedhelm, Rekonstruktive Analysen von interkulturellen Beratungsgesprächen in Uganda, Interaktionsanalysen in der internationalen Entwicklungszusammenarbeit, Kassel, Kassel University Press, 2008.; D. Bayas-Linke, Organisation und Interaktion: Rekonstruktion von Führung, Videointeraktionsanalyse und Systemtheorie, eine empirische Komplementarität, Kassel, Kassel University Press, 2009. + 190 +