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JUTTA MÜLLER- DIRK BAYAS-LINKEM — ELMAR SCHWEDHELM
meaning keeping an eye on the Dimensions of Sense-making — content, social
and temporal — as a means of mental model of the interaction system’.
VIDEO-IMAGE-ANALYSIS
The first step focuses on phenomena of body language and their creation
process. In the first step of analysis and interpretation only the image sequences
of the interaction, meaning the visual aspects and body language in respect
to their dimension of meaning, are being analyzed. Possible interpretations
(Readings) and hypotheses on the space, the people, the occurrences and the
work environment are being deducted. Although gestures and facial expressions
are at the center of the interpretation, body posture, glances, movements and
the action of leaning in or out are analyzed as well for their meaning. Cues about
phenomena of roles and role allocation, hierarchical relations, cooperation and
coalition, resistance, sympathy and disliking, about inner conditions like fear,
interest, expectations or suspicion are being summarized in the video analysis
and first hypotheses identified and formed. Even though often subconsciously
expressed, body language can be an indicator for attitudes, scope of influence,
feelings, relational structures and emotions that don’t show in the interpretation
of the verbal contents explicitly. Furthermore, non-verbal messages tend to be
communicated more effectively, that is faster sent and received than verbal
ones, whereas under less control by the speaker. The dynamics of the exchange
of body language are especially suited and potent accesses for identifying
underlying interaction structures and patterns.
The following shows a snapshot of a young start-up team. First off, a brief
excerpt from a transcribed video-analysis:
7 See within the context of organizational consulting: R. Wimmer, Systemische Organisations¬
beratung jenseits von Fach- und Prozessberatung, Revue fiir postheroisches Management,
7 (2010) 88-103; within a systemic understanding of interaction systems: Kieserling,
Kommunikation unter Anwesenden.; N. Luhmann, Die Gesellschaft der Gesellschaft, I-II.,
Frankfurt a. M., Suhrkamp, 1998.
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