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HEIDI MOLLER — KATRIN OELLERICH — DENISE HINN — SILJA KOTTE Coaching as a profession and representations of coaching Further proposals related to professionalisation and concept research. On the one hand there still is a need for clarification concerning the occupational image of a coach in contrast to other counselling and consulting formats. In the long run, the experts’ aim is the protection of the job title “coach”. The clarification of a potential discrepancy between the self-image of the coaches and their actual conduct also seems to be of interest. There is a desire for clearly defined and certified training curricula with standardised content which will be accompanied by research. The social representations of coaching also occupy the experts: how is the coaching product perceived and rated by customers? Research approaches In addition to self-reports by coaches and coachees by means of questionnaires, experts desire research results with ‘hard facts’ such as field observations, written documentation or video analysis. The research methods should also be broadened - there should be single case-oriented, interdisciplinary, holistic, methodologically diverse and internationally oriented approaches as well as control group designs. Desirable features of the scientific literature Experts want the scientific literature to “speak the language of the customers — from initial investigation to publication”, meaning that the publication should be aimed at the target audience of consumers and research should provide added value for the customers. “Who exactly is meant to benefit from the coaching research?” IN LINE WITH PSYCHOTHERAPY RESEARCH The practitioners’ research ideas and desire for further knowledge which resulted from the workshop relating to science as a service provider show that practitioners have differentiated interests in science which exceed pure legitimation research.
