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022_000055/0000

War Matters. Constructing Images of the Other (1930s to 1950s)

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Antropológia, néprajz / Anthropology, ethnology (12857), Kultúrakutatás, kulturális sokféleség / Cultural studies, cultural diversity (12950), Társadalomszerkezet, egyenlőtlenségek, társadalmi mobilitás, etnikumközi kapcsolatok / Social structure, inequalities, social mobility, interethnic relations (12525), Vizuális művészetek, előadóművészetek, dizájn / Visual arts, performing arts, design (13046)
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022_000055/0302
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American Femininity in Soviet Films during the Early Cold War (1946—1955) narrow world of bourgeois femininity, defending not only female but also human dignity.’ Conclusion Cinematic representations of American gender order were a weapon in the Cold War. Gender discourse played an important role in othering the US, serving as one of the ways to prove that the victory of socialism on the world scale was inevitable: portraying the superiority of Soviet over American gender norms aimed to convince the audience of the superiority of the Soviet social system in general. American gender norms were represented as determined by the very nature of the capitalist system, and consequently could only be eradicated by destroying capitalism. Soviet women embodied normal femininity, while American women expressed deviant femininity. American women were portrayed with a lack or excess of stereotypical femininity: either cruel, hard-hearted, and incapable of love, or dependent on husbands, narrow-minded, and profligate. In addition, women possessed all the negative traits of capitalist society, including egotism, worshiping money, racism etc. The most evident display of ugly gender order was the submission of women and their conversion into objects. At the same time in the eyes of Soviet cinema, a homogeneous American femininity did not exist: it varied depending on class, race, and political belief. The vices of American femininity were determined not by American national culture, but the essence of the capitalist system per se. The prioritisation of the class principle over the national principle demanded the creation of the images of the ‘good American women. Cinema targeted not only international but also both local audiences. The rhetoric of international relations served as a tool to build symbolic boundaries and hierarchies within Soviet society. Since the Soviet system was perceived as the ‘natural’ form of social order, its opponents were proclaimed abnormal in the gender dimension too: sympathy for the Americans politically and “grovelling before the West” resulted in their gender deviancy. In its turn, departures from Soviet gender norms were believed to be evidence of political disloyalty. Thus, the image of American femininity served as a factor in shaping and reshaping Soviet gender and political orders, clearly defining norm and deviation, and reasserting the boundaries of proper femininity in the USSR. 7 In this aspect the image of Cynthia Kidd, a character from Boris Lavrenyov’s play 7he Voice of America (1949) is significant. She protested against submission of women in the American family, confessing to her husband: “I want to be your friend and comrade; I want to be a human being. That is not customary in America. But I want that” (Lavrenev 1952: 39). 301

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