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022_000055/0000

War Matters. Constructing Images of the Other (1930s to 1950s)

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Field of science
Antropológia, néprajz / Anthropology, ethnology (12857), Kultúrakutatás, kulturális sokféleség / Cultural studies, cultural diversity (12950), Társadalomszerkezet, egyenlőtlenségek, társadalmi mobilitás, etnikumközi kapcsolatok / Social structure, inequalities, social mobility, interethnic relations (12525), Vizuális művészetek, előadóművészetek, dizájn / Visual arts, performing arts, design (13046)
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tanulmánykötet
022_000055/0193
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Page 194 [194]
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022_000055/0193

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192 Ilze Boldäne-Zelenkova couraged people from making independent decisions and expressing their points of view publicly. Latvians had become observers. Despite their ideological differences, in their rhetoric both occupying powers presented the Latvians as a people who were to be freed. In the case of the Soviet occupying power Latvians would be saved from themselves (singling out a class in the search for an enemy). The Nazi occupation authorities came to rescue the Latvians from the danger approaching from the East, represented by the Jews and Bolsheviks. The Latvians were the ones being rescued, or the ones who, by obeying the law and contributing their work, had helped save themselves. Changes in the ethnic Latvian perceptions of ethnic groups examined in the article took place directly as a result of Nazi propaganda efforts. Skilful use of the context of the situation and symbols, themes and images recognisable to the local community permitted the propagandists to speak an easily understood language. ‘The intensity of propaganda in the period researched in this study is clearly visible in the narratives of the respondents, both in their direct stories about its influence and in the presence of expressions characteristic of Soviet and Nazi propaganda in their vocabulary. The black and white perception of the world characteristic of totalitarian regimes highlighted categories such as ‘us’ and the Other, as well as the symbolic boundaries between them. Positioning themselves in the same category as the Latvians (‘we’), the propagandists created a situation in which the enemies of the Nazi regime—Jews, Bolsheviks and Anglo-American plutocracy—were shown to be Latvian enemies too, even if this did not always bring results. In order to discredit the image of the enemy, tools such as irony, caricature and dehumanisation were used, while such symbols as skeletons, monsters, lice and bears were the most frequently used for visualising the enemy. A pronounced focus on the topic of the Year of Horror (still known today by the name Baigais gads, a name invented by Nazi propaganda) in communication with local society provided the basis for changing the view of the history of Latvia and the Latvians, presenting the Germans as liberators, the Jews as aggressors and the Russians as comic figures, dangerous because of their unpredictability. By using ironic images and cartoons by Latvian artists, along with photographs presented in published sources, it has been possible in this article to identify a visualisation of some of the ethnic images given by respondents in interviews. The black-and-white worldview and the definition of absolute evil that characterised the propaganda of the occupying powers, including visual expressions of it, are not present in the respondents’ narratives. Acknowledgements The article was prepared with financial support of Latvian state programme “Letonika”. Translated by Valdis Bérzins.

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