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022_000040/0000

Digital media and storytelling in higher education

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Auteur
Anita Lanszki
Field of science
Kultúrakutatás, kulturális sokféleség / Cultural studies, cultural diversity (12950), Kommunikációs hálózatok, média, információs társadalom / Communication networks, media, information society (10104), Pedagógia / Pedagogy (12910)
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monográfia
022_000040/0041
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Page 42 [42]
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022_000040/0041

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Part II. Storytelling in the Information Age ] 41 Changes in the forms of communication in journalism go hand in hand with the evolution of technological inventions. From the 1990s onwards, the print format of daily newspapers was increasingly replaced by the free news portal, a constantly updated website designed for news. In the wake of the Web 2.0 boom, mass media institutions, news agencies, and newsrooms have also moved to social media platforms, where they offer video posts of a few minutes’ duration which are based on a narrative pattern to satisfy the hunger for information of the always on-the-run reader. Smartphones are also involved in the consumption and engagement with online media; for instance, users can send a vote to their favorite TV show or share a photo in a weather forecast app. The traditional media of the 20" century thus incorporate the use of mobile devices belonging to their recipients, a phenomenon called the second screen. Today, mobile devices have become such a natural part of institutional and interpersonal communication that, in addition to verbal dialogues, the graphic representation of chatting and messaging is now a natural part of the dialogue represented in feature films (Hermida, 2020). In recent years the media industry has made efforts to meet the needs of audiences who use several devices at the same time through cross-media content delivery. It is now natural for a print periodical to offer its readers an online news portal and social media account, complemented by podcasts as well as blog or vlog content. This means that content is made available through multiple channels and adopts the medium’s forms of expression when it is published; at the same time, this phenomenon leads to a decentralization of information. The cognitive functions developed by humans over the course of their evolution have been influenced by the information environment present in periods. Pléh (2011) notes that dramatic differences have emerged in the organization of knowledge in traditional and network cultures. In the web world, access to information has become accelerated and formalized, and knowledge ownership has been replaced by social, networked knowledge sharing. According to Pléh, despite the free and permanent availability of virtual information at the end-user level, young people’s information literacy has not increased in parallel, as they are not aware of their own information needs and spend little time evaluating information. When receiving hypertextual content, information is not organized according to relevance, but is retrieved from memory according to its visual form, as information is stored using visual working memory when engaging with hypertext. strong competitors. However, the leading genres of television still exist (such as news programs and infotainment programs).

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