Oldal 42 [42]
Part II. Storytelling in the Information Age ] 41
Changes in the forms of communication in journalism go hand in hand
with the evolution of technological inventions. From the 1990s onwards,
the print format of daily newspapers was increasingly replaced by the free
news portal, a constantly updated website designed for news. In the wake of
the Web 2.0 boom, mass media institutions, news agencies, and newsrooms
have also moved to social media platforms, where they offer video posts of
a few minutes’ duration which are based on a narrative pattern to satisfy the
hunger for information of the always on-the-run reader.
Smartphones are also involved in the consumption and engagement with
online media; for instance, users can send a vote to their favorite TV show
or share a photo in a weather forecast app. The traditional media of the
20" century thus incorporate the use of mobile devices belonging to their
recipients, a phenomenon called the second screen. Today, mobile devices have
become such a natural part of institutional and interpersonal communication
that, in addition to verbal dialogues, the graphic representation of chatting
and messaging is now a natural part of the dialogue represented in feature
films (Hermida, 2020).
In recent years the media industry has made efforts to meet the needs
of audiences who use several devices at the same time through cross-media
content delivery. It is now natural for a print periodical to offer its readers an
online news portal and social media account, complemented by podcasts as
well as blog or vlog content. This means that content is made available through
multiple channels and adopts the medium’s forms of expression when it is
published; at the same time, this phenomenon leads to a decentralization of
information.
The cognitive functions developed by humans over the course of their
evolution have been influenced by the information environment present in
periods. Pléh (2011) notes that dramatic differences have emerged in the
organization of knowledge in traditional and network cultures. In the web
world, access to information has become accelerated and formalized, and
knowledge ownership has been replaced by social, networked knowledge
sharing. According to Pléh, despite the free and permanent availability
of virtual information at the end-user level, young people’s information
literacy has not increased in parallel, as they are not aware of their own
information needs and spend little time evaluating information. When
receiving hypertextual content, information is not organized according to
relevance, but is retrieved from memory according to its visual form, as
information is stored using visual working memory when engaging with
hypertext.
strong competitors. However, the leading genres of television still exist (such as news programs and
infotainment programs).