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022_000057/0000

The Multi-Mediatized Other. The Construction of Reality in East-Central Europe, 1945–1980

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Antropológia, néprajz / Anthropology, ethnology (12857), Kultúrakutatás, kulturális sokféleség / Cultural studies, cultural diversity (12950), Társadalomszerkezet, egyenlőtlenségek, társadalmi mobilitás, etnikumközi kapcsolatok / Social structure, inequalities, social mobility, interethnic relations (12525), Vizuális művészetek, előadóművészetek, dizájn / Visual arts, performing arts, design (13046)
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022_000057/0514
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The Others and Othering in Visual Representations of Soviet-Era Song and Dance Festivals in Estonia The coffee-table book titled Sulle, kodumaa (“To You, Homeland’) (Laido 1976; compiler Maie Laido, designer Valli Lember-Bogatkina [1921-2016]) was published on the occasion of the 1975 song and dance celebration that was dedicated to the 35" anniversary of Soviet Estonia and the 30" anniversary of Soviet victory in World War II. Interestingly enough, it contains no photographs of local nature. The book begins with a set of images that places Estonia firmly within the context of the Soviet homeland: men and women in Estonian national costumes holding hands against the background of the Long Hermann tower, flags of all the Soviet republics, Lenin statue in downtown Tallinn. Then comes an overview of new collective farms, state farms, and sanatoriums demonstrating Estonia’s progress under the Soviet rule and the Soviet powers care for the working people (Fig. 17). The next section commemorates Soviet victory in World War II: photos of war monuments in different Estonian towns and ceremonies that take place there on the 9% of May or Victory Day; a procession of Red Army veterans from downtown Tallinn to song festival grounds to commemorate the end of war. Only after these compulsory topics are readers presented with images of the 1975 song and dance celebration. Inserted in-between them are photographs of new monuments erected in Tallinn on the occasion of recent Soviet jubilees. Song and dance celebration and commemoration of World War II become interrelated—visually indistinguishable from each other—when the torch of the festival fire is shown to be lit from an eternal flame at the feet of a monument dedicated to Soviet soldiers (Figs 18 and 19).'” Form Becomes Content All of the coffee-table books discussed here are rich in photographs depicting people in national costumes of different Soviet republics (Fig. 20). As such, they elucidate the use of folk dresses as national uniforms and indicators of diversity. Estonians ethnic Others had to be present at song and dance celebrations for their presence and participation testified to the multiethnic makeup and broad geographical scope of the Soviet Union and to Estonians’ openness to internationalism. The Others had to be easily recognisable and their performances were thus highly stereotypical, especially at dance celebrations: Ukrainian folk culture was often represented by hopak or kozachok, Romanian folk culture by hora, and so forth (Arraste et al. 2009). Dancers performed to symphonically rearranged musical accompaniment and wore colourful stylised costumes that corresponded to the needs of large-scale open-air performances rather than conveying regional folk traditions. According to dance scholars (e.g. Kapper 2016), such choreographies had more in common with ballet than with peasant ways of dancing. Official rhetoric emphasised the equality of different Soviet peoples and their cultures, yet they were 2 The tradition of igniting the festival fire was established in 1960 when the new choral stand with a tall fire tower was completed. Most fires of Soviet-era celebrations from 1965 onward were lit from eternal flames that were kept burning at Tallinn’s two major World War II memorials. 513

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