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30 Dagnoslaw Demski Cultural Production of the Real Ihrough Picturing Difference in the Polish Media: 1940s—1960s . .. two major modes of mediating immediacy. In the first mode the medium is “naturalized” to the extent that it is no longer experienced as a medium. In the second mode, the mediation process is flauntingly revealed and highlighted for what it is. Contrary to what this second mode seems to be doing, I will argue that this “unmasking” of the medium produces its own sensations of immediacy (Van der Post 2011: 76). Thus, when wishing to present a variety of arguments, it is necessary to present not war as such, but the strategies of representation (Sajewska 2012: 60). The problem of media became the focus of debate as a result of changes in the media market in general in the 1970s. It was triggered first by the emergence of new media that provided an immediate, live picture (television) and, later on, in reaction to television, by the arrival and expansion of the Internet (in the Western world), offering a possibility of selecting the recipient. The debate’s subjects were formed not only of a question of truth, of revealing the context and the underlying ideology of the authors, but also of the issue of immediacy and the degree to which we are able to preserve it in the message and, conversely, the possibility (bearing in mind the mechanisms of media message creation) of producing a conviction, an impression, that the message is transparent. The development of media has led to a contemporary discussion on the subject of the human factor’s influence on the message. The problem has been examined in the humanities and, therefore, in growing literature related to the subject. However, the media themselves,’ focused on the number of recipients or readers, are unwilling to notice (at least, in an open forum) the degree of removal from reality. In internal discussions, what matters is the influence on the perception of the reality, not the accuracy of the message. Contemporarily, major TV shows and the press—from right wing to left wing—are all convinced of their own truth and distort the reality in a similar manner, providing widely circulating pictures and messages they themselves produce.
