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OCR
Within and Across the Media Borders tions can be seen in Oroz. He describes multimediality of representations and how various types of media focus on different aspects of presented character. Moreover, means of expression in cinema are primarily picture and sound, but they were not designed to inform about the reality. Press and television became the primary source of information on ongoing events. Television was the most complex information medium since it, for example in interviews, usually combined three types of visuals as data: images, film, and archival materials. However, movies watched by a large audience as in a cinema also played an increasingly important role in shaping a shared vision of the past as a series of images taken from films (presented in Kaser), but it was televisions image of the world that has broadened the worldviews of common folk, because of the mediums accessibility and its recurrent character. Although in the discussed period, the small screen continued a fragmentized way of depicting reality, over time, it has become more and more important in creating both social and cultural meanings. It becomes a way of spending time and a daily source of information. Annemarie SorescuMarinkovié shows the process of the increasing importance of television with an example of the reception of TV channels from Yugoslavia and other neighboring countries inside Romania. Testimony of the Past: New Media and Deterritorialization of Images Today we can only investigate the images displayed to the audience, which have been preserved through the years. The images are, however, taken out of the context of the period in which they were created. Nevertheless they constitute a certain testimony of the era in which they were produced. Analysis of visual media in the focal period is a kind of a challenge, since contact with the media was for an average person increasingly significant. Over the years, information coming from visual media took on even greater importance and became the main source of information on reality and on the Other. Since 1945, the world has been generally divided into two antagonistic West and East alliances. Moreover, the process of globalization has resulted in changes in mediating the experience of the Other. The Cold War made it difficult to communicate and to travel, interpreting many world events unilaterally from the particular point of view related to the place and the political and social relations in it (Demski; Hristov; Nedelcheva). However, it is worth recalling that even during this period there was some exchange of the “new” media and the global TV audience—standing on both sides of the Cold War frontier—who could “together” to watch many dramatic events, such as the first American landing on the Moon in 1969. Anthony Giddens links such opportunities directly to the development of modernity: “An integral part of modernity are its “own” media: printed text at first and then an electronic signal. The development and expansion of modern institutions were closely associated with unheard-of development of mediation experience, which is involved in these forms of communication” (Giddens 2002: 35). 19
