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98 | Digital Media and Storytelling in Higher Education film clip and another subject watched a more neutral film clip. In another type of study, the effect of a film on several recipients was investigated. The researchers examined if the same film elicited the same response from the recipients. A variation of this type of study examined emotional responses by projecting a film clip with or without manipulation (such as sound or a change of color) (Raz, Hagin & Hendler, 2013). In the field of art psychology, Kovacs and Papp-Zipernovszky’s (2019) investigated the relationship between the narrative structure of films and the personality traits of the audience. The empirical study focused on how viewers created a continuous plot from fragments, and formed causal relationships between episodes. The researchers recorded the hypotheses of the audience about the continuation of the plot by stopping the film sequence by sequence. Content analysis was used to determine which parts of the film narrative elicited causal inferences from the recipients. The researchers also distributed personality tests and found that openness to experience was a personality trait that contributed to a more thorough exploration of the causal relationships in the film narrative. The impact of a Hitchcock film on personality was also measured in the research. The personality functioning patterns of recipients (n = 51) were assessed before and after watching the film using projective techniques and personality tests (Fecsk6-Pirisi, Urban, Martos & Nagy, 2014). Balint, Blessing and Rooney (2020) investigated the effect of close-ups in film clips on a large sample (n = 495). The researchers wanted to find out to what extent close-ups of the faces of film characters changed the reflections of the viewers. The recipients were asked to reconstruct the narrative of the film, and content analysis of the transcriptions showed that close-ups of the characters helped the viewers to identify the characters’ emotional states. CHAPTER 3. STORYTELLING AS TOOL AND OBJECT OF RESEARCH The storytelling process itself can become both a tool and an object of research, especially in qualitative ethnographic and anthropological studies. Some of this research focuses on the role of storytelling in the community, especially on the storyteller and the function of the storytelling act. Another type of research in this vein is fieldwork, in which the researcher is involved in the life of the community under study. The researcher records research experiences and reflections in a diary and actively participates in the shaping of the research narrative. A third research approach is art-based participatory action research, in which the researcher and the research subjects create artifacts as a community and share experiences during the process. Keszeg (2011, pp. 85-86) identified eight directions for anthropological research on storytelling, which can be narrowed down to three main areas: (1) Eras and Society, in which the researcher examines the typical narratives